Your Business Runs on AI.
You Don’t Have to.
We embed AI into your operations so you get the results without the complexity. Strategy, execution, and ongoing management for business owners who prefer to delegate.
Start a ConversationWhat We Do
Operations That Run Without You
Your email campaigns, product listings, and customer communications managed end to end. We handle the tools so you can focus on your business.
Visibility Where It Matters
Search engines and AI assistants recommend businesses they can understand. We make sure yours is one of them, from product pages to local search to the new generation of AI-powered shopping.
Clear Decisions From Complex Data
Rental reconciliations, ad performance, vendor expenses. We turn messy data into clean answers so you know exactly where you stand.
Who We Work With
Our clients are business owners, property owners, and professionals in their prime earning years who have built something significant and want to protect and grow it. They are not interested in learning new software. They want someone they trust to handle it for them.
We work with a small number of clients at a time, by design. Every engagement is personal, hands-on, and built around your specific operation.
How It Works
We Listen
A conversation about your business, your goals, and where you're spending time on things that could be handled better.
We Build
A custom system using AI tools, automation, and proven marketing strategy, built specifically for your operation. Nothing off the shelf.
We Run It
Ongoing management, monitoring, and optimization. You get results and reports. We handle everything else.
Proof It Works
“Luxury retail client: $600/year in software costs eliminated. Email marketing rebuilt from scratch. Product catalog of 500+ items organized and optimized for AI-powered search.”
“Property management client: Annual reconciliation reduced from 3 weeks of manual work to 1 day. Tax filing automated across multiple properties and platforms.”
“Healthcare professional: Content system built from scratch, including podcast strategy, social scheduling, newsletter, and provider network. Weekly time commitment reduced to under 1 hour.”
“Fine jewelry e-commerce: Facebook ad spend audited, $1,000+ in wasted spend identified, lead generation campaign designed and launched with native platform integrations.”
Our Roots
Kristina Derby Consulting was born in the equestrian world, where reputation is everything and relationships span generations. Our founder has spent 40+ years in the Arabian horse industry and a decade in enterprise software consulting, bridging the gap between traditional business and modern technology.
That combination, deep domain expertise and technical fluency, is what our clients value most. We understand their world before we ever touch their systems.
Insights
Why We Work With Five Clients, Not Fifty
The boutique model is not a limitation. It is the entire point.
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Read MoreStart a Conversation
Every engagement begins with a conversation. Tell us about your business, and we will tell you how we can help.