1. “I don’t know what to post.”
   Best Practice: Use a weekly theme calendar (e.g., #ManeMonday for grooming tips, #ThrowbackThursday for show photos). Recycle content pillars like behind-the-scenes, rider spotlights, horse care tips, and client success stories.
2. “It takes too much time.”
   Best Practice: Use the batching method — film or photograph all your weekly content in one afternoon. Tools like Later, Buffer, or Meta Business Suite can help schedule posts in advance.
3. “No one is engaging with my posts.”
   Best Practice: Ask questions, run polls, and invite followers to comment (e.g., “What’s your horse’s favorite treat?”). Engagement boosts visibility, so prompt interaction often.
4. “My account isn’t growing.”
   Best Practice: Use location tags (especially for barns and events), relevant hashtags, and collaborate with local influencers or tack shops. Post consistently and share Reels — Meta favors video content.
5. “I’m nervous to show myself on camera.”
   Best Practice: Start with voiceover videos or text-based Reels. Gradually ease into face-to-camera content with short introductions or barn walkthroughs. People trust faces more than logos.
6. “I don’t want to come across as salesy.”
   Best Practice: Use a storytelling approach. Instead of “Buy this lesson package,” say, “This is how 8-year-old Emma gained confidence through riding lessons.”
7. “I can’t keep up with all the platforms.”
   Best Practice: Choose 1-2 platforms (e.g., Instagram and Facebook) where your audience is most active. Repurpose content — the same photo can be a post, a story, and part of a Reel.
8. “My posts don’t look professional.”
   Best Practice: Use consistent fonts, colors, and filters. Canva Pro offers great brand kits. Take photos in natural light and clean barn settings — authenticity over perfection.
9. “I don’t know what’s working.”
   Best Practice: Track which posts get the most engagement (likes, comments, shares, saves). Use this data to double down on similar content using the Accordion Method (start wide, then narrow focus).
10. “It’s not bringing me clients.”
    Best Practice: Include a clear call-to-action (e.g., “Message us to book a trial ride” or “Link in bio to join our summer camp waitlist”). Make sure your website and DMs are easy to navigate.

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