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Running a horse-related business—whether you own a riding school, tack shop, farrier service, feed company, or equine-focused ecommerce store—requires grit, passion, and strategy. But in today’s competitive market, even the best trainers, most luxurious barns, and highest-quality products can get lost in the noise without...
When it comes to growing a high-end equestrian program, word-of-mouth is golden—but strategic partnerships are even better. Imagine turning a simple free lesson into a magnet for affluent, aligned clientele by placing it in the hands of businesses who already serve your ideal audience. From...
The equine industry is competitive—and not just in the show ring. Whether you're running a riding lesson program, managing a tack shop, trimming hooves, selling feed, or operating an equine e-commerce store, you're fighting to stand out in a crowded marketplace. With more horse owners...
If you run a riding school, training barn, or any horse-related program, you’ve likely encountered this challenge: while many people inquire about riding lessons, most cannot afford them. Horseback riding is one of the most expensive sports in the world, and while interest is high,...
See how we leverage AI tools and design platforms to create elegant, professional visuals without the need for a full-time designer or expensive equine photo shoots. Topics covered include:- How AI image generation tools like DALL·E and ChatGPT can be used to create distinctive logos, high-impact...
If you're running a horse farm or horse-related business, your Facebook and Instagram strategies need to evolve. Meta, the parent company of both platforms, has made it crystal clear: the future of organic reach lies in short-form video. In fact, Meta’s own data shows that...
“Man on the Street” videos can be highly engaging, but there are important legal factors to consider—especially if you plan to publish the footage online, use it in advertising, or promote your business.1. Get a Signed Release FormIf you’re filming individuals and plan to use...
In this inspiring and interactive session, Tina Derby and guests dive into creative ways to grow the Arabian horse industry using modern marketing strategies, storytelling, and real community-building. Whether you're a farm owner, breeder, trainer, or passionate Arabian horse enthusiast, this video will give you...
In a recent in-depth interview, Instagram head Adam Mosseri offered valuable insight into what matters most on Instagram right now and what creators and business owners should prioritize. If you run a horse farm or equine business and rely on Instagram to connect with clients,...
Per Gary Vee, one of the OGs of marketing, "Live Social Selling" has hit the western world, including the USA, and if you sell something you NEED to become an expert in this type of sales. [video width="1920" height="878" mp4="https://www.kristinaderby.com/wp-content/uploads/2025/04/2025-04-03-0001-gary-vee-live-social-shopping.mp4"][/video]...