In an age where short-form video dominates the internet, many equine professionals are finding their horse-related videos going viral. Whether you’re a farm owner, equine chiropractor, farrier, vet, or tack shop owner, having a video with a million views might feel like a goldmine. But how do you convert those views into real, bankable revenue? That question is more relevant than ever—and the good news is, you have more options than you might think.

This article will guide you through the specific ways horse businesses can turn social media views into real money, along with actionable strategies to maximize every click, like, and share.

1. Tap into Creator Funds and Bonuses

Let’s start with the most direct form of income: platform payouts. TikTok, YouTube Shorts, Instagram Reels, and Facebook offer creator funds or bonus programs that pay based on views, engagement, or ad performance.

• TikTok Creator Fund / Creativity Program: Once you meet their eligibility requirements, TikTok pays creators a small amount per 1,000 views. This usually translates to $20-$40 per million views. Not huge, but it can add up.
  
  
• YouTube Shorts Fund: Similar to TikTok, YouTube offers payouts for popular Shorts.
  
  
• Instagram & Facebook Reels Bonus Program: Meta invites eligible creators to earn monthly bonuses for popular Reels.
  
  

These aren’t windfalls, but they can become a consistent revenue stream when paired with other strategies.

2. Sell Products and Services Directly

If you’re going viral, you’re already earning attention—now use it to sell. Horse farms, tack shops, trainers, or influencers can sell merchandise, services, or even horses.

• Branded Merch: T-shirts, hoodies, mugs, hats, and stickers with horse-themed designs or your business’s branding.
  
  
• Training Services: Promote lesson packages, online coaching, or consultations.
  
  
• Ponies or Horses for Sale: If you breed or sell horses, video views can translate directly into buyers. Viewers asking, “How much is that pony?” are warm leads.
  
  

Tip: Include a link to your website, booking platform, or online store in the video description and bio.

3. Use Affiliate Marketing to Earn Commissions

Even if you don’t sell your own products, you can still earn through affiliate links.

• Join Equestrian Affiliate Programs: These include SmartPak, State Line Tack, Riding Warehouse, and even Amazon.
  
  
• Mention Products On-Camera: Show your favorite brushes, fly spray, saddle pads, supplements, or boots.
  
  
• Link in Bio: Use a service like Linktree or Beacons to organize all your affiliate links.
  
  

Example: Post a video of a grooming session, and link to every product you used. If 100 people buy the $30 detangler you recommended and you earn 10% commission, that’s $300.

4. Secure Sponsorships and Brand Collaborations

Brands are always looking for new ways to get in front of highly engaged niche audiences. A viral horse account can be exactly what they’re looking for.

• Pitch Relevant Brands: Reach out to companies that align with your audience’s interests—tack, feed, supplements, trailers, or even lifestyle brands.
  
  
• Create a Media Kit: Include stats like total views, audience demographics, and engagement rates.
  
  
• Offer Multiple Options: Sponsored posts, product placements, giveaways, or brand ambassadorships.
  
  

You don’t need millions of followers—a highly engaged, niche audience often matters more.

5. Offer Premium Subscriptions or Coaching

Not all content needs to be free. If you’re an expert, people will pay to go deeper.

• Platforms to Use: Patreon, Ko-fi, Buy Me a Coffee, HighLevel, or even a private Facebook Group.
  
  
• What to Offer: Exclusive tutorials, Q&A sessions, behind-the-scenes footage, early access to content.
  
  
• Coaching Packages: Offer virtual training, farm business consulting, or marketing help.
  
  

This works especially well for horse trainers, farriers, equine therapists, or educators.

6. Promote Your Farm or Local Business

Every viral video builds trust and familiarity. That translates into leads for services like riding lessons, vet visits, clinics, or bodywork sessions.

• Lesson Programs: Include a strong call to action. Example: “Want to ride this pony? Intro lessons starting at $80.”
  
  
• Clinic Registrations: Show footage from past clinics to encourage signups.
  
  
• Vet or Therapy Services: Share success stories, before-and-after footage, or day-in-the-life reels.
  
  

A well-placed video can fill a summer camp or book out your calendar for months.

7. Capture Emails and Phone Numbers to Retarget

Social platforms own your followers. To build long-term value, convert them to email and SMS (text message) subscribers.

• Create a Lead Magnet: Offer a free checklist, video tutorial, or horse care guide.
  
  
• Use a Link in Bio Tool: Drive people to your sign-up page.
  
  
• Email Marketing: Use platforms like MailerLite, Klaviyo, or ActiveCampaign to stay in touch and sell.
  
  

Once you have an email and phone number list, you can retarget your audience with ads and promotions at low cost.

8. Host Paid Events and Experiences

If people love your horses and your farm, they may want to visit.

• Sip & Groom: A glass of wine and hands-on horse time.
  
  
• Trail Ride Experiences: Bookable through Airbnb Experiences or your own site.
  
  
• Open Barn Days: With a small fee for photos, pony rides, or group tours.
  
  

Use video content to show how magical these experiences are.

9. Build a Sales Funnel

Use your video content to send viewers into a sales funnel.

• Top of Funnel (Awareness): Viral video that grabs attention
  
  
• Middle (Interest + Consideration): Link to content or testimonials
  
  
• Bottom (Conversion): Direct booking or product sale
  
  

Connect it all with tools like GoHighLevel, ClickFunnels, or Squarespace.

10. Track Your Results

To maximize earnings, you must measure performance.

• Use UTM links to see which videos drive the most traffic.
  
  
• Set up Facebook Pixel and Google Analytics on your site.
  
  
• Test different hooks, calls to action, and formats.
  
  

Every insight helps you earn more from each future video.

Final Thoughts: Strategy Over Virality

The truth is, going viral doesn’t guarantee money. But going viral with a strategy? That can change your business.

If you’re in the horse world and have earned attention online, it’s time to convert that momentum into money. Whether you’re selling lessons, supplements, saddles, or simply your expertise, video is your most powerful asset.

Don’t let those views go to waste.

Instead, build a system that takes every click and turns it into real, tangible, long-term income.

Need Help Turning Views into Revenue?

Visit KristinaDerby.com/blog for more real-world examples, case studies, and marketing ideas for horse businesses of all sizes.

Join our Facebook Group (Horse Business Marketing & Sales Strategies): https://www.facebook.com/groups/horsemarketing