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If you run a riding school, training barn, or any horse-related program, you’ve likely encountered this challenge: while many people inquire about riding lessons, most cannot afford them. Horseback riding is one of the most expensive sports in the world, and while interest is high,...
See how we leverage AI tools and design platforms to create elegant, professional visuals without the need for a full-time designer or expensive equine photo shoots. Topics covered include:- How AI image generation tools like DALL·E and ChatGPT can be used to create distinctive logos, high-impact...
If you're running a horse farm or horse-related business, your Facebook and Instagram strategies need to evolve. Meta, the parent company of both platforms, has made it crystal clear: the future of organic reach lies in short-form video. In fact, Meta’s own data shows that...
“Man on the Street” videos can be highly engaging, but there are important legal factors to consider—especially if you plan to publish the footage online, use it in advertising, or promote your business.1. Get a Signed Release FormIf you’re filming individuals and plan to use...
In this inspiring and interactive session, Tina Derby and guests dive into creative ways to grow the Arabian horse industry using modern marketing strategies, storytelling, and real community-building. Whether you're a farm owner, breeder, trainer, or passionate Arabian horse enthusiast, this video will give you...
In a recent in-depth interview, Instagram head Adam Mosseri offered valuable insight into what matters most on Instagram right now and what creators and business owners should prioritize. If you run a horse farm or equine business and rely on Instagram to connect with clients,...
Per Gary Vee, one of the OGs of marketing, "Live Social Selling" has hit the western world, including the USA, and if you sell something you NEED to become an expert in this type of sales. [video width="1920" height="878" mp4="https://www.kristinaderby.com/wp-content/uploads/2025/04/2025-04-03-0001-gary-vee-live-social-shopping.mp4"][/video]...
According to Gary Vee, one of the world's greatest marketers (ever), "It's not social media anymore." We are now in the time of "interest media," not "social media." So, rather than you needing to spend months or years building a large following in order for people to...
These are wonderful topics for horse-related content. Farms with riding schools, training barns or sale horse barns should be posting this kind of content on their social media accounts.Here are 50 of the most commonly asked questions about horses, covering a range of topics from...
In today’s digital world, how your horse business shows up online is just as important as how you show up at a horse show, lesson, or tack sale. People want to know who they’re doing business with—before they book a call, schedule a lesson, or...